Areas of Expertise


PM&P Market Research specializes in healthcare market research, focusing on the IVD market:

  • More than 30 years of experience in working for the IVD industry
  • Over 500 IVD projects completed around the globe
  • Client list includes the world industry leaders from all IVD disciplines

Our mission is to provide marketing executives with the data needed for informed decision making, based on custom project design, accurate data collection, and insightful analysis.

PM&P has market research expertise in dealing with assays, instrumentation and services across the entire range of diagnostic disciplines; examples:
  • Automation / Pre- and Post-Analytics
  • Clinical Chemistry
  • Hematology
  • Hemostasis
  • Immunochemistry
  • Infectious Disease Testing
  • Molecular Diagnostics
  • Microbiology
  • POCT
  • Urinalysis

Claudia Hennig

Senior Project Manager