In a rapidly changing economic environment and globalized world, every globally active EDO should focus their efforts on FDI lead generation.Successful foreign direct investment attraction / FDI lead generation is driven by the right choice of investment targets. The right choice of targets or target groups is a result of your marketing strategy and your company research. You must ask yourselves: Which industries are already in your location? Which are going to be the future industries? Which industries are needed to serve your market? For more than 40 years, PM&P has gathered strategic investment information on all kinds of industries around the world. With our proprietary CRM database, we help clients to identify the right industry targets with the most promising investment candidates. Our personal relationships with decision makers, the use of several approach channels, and intensive follow-up are the keys to success for your location. PM&P’s FDI Lead Generation Services:
- We help your organization to identify the most promising investors and the most relevant decision makers.
- PM&P can assist you as your official representative in North America and Europe.
- We can help to reach out to qualified potential investors from the first contact up to the site visit.
- If you are considering marketing yourself at import trade shows, we can arrange meetings there or virtually via videoconferencing tools with potential investors to generate projects.
Our core elements to attract investors are:
Our own CRM database: PM&P’s self-designed customer relationship management (CRM) system contains more than 100,000 companies with more than 200,000 decision makers.
Personal Relationship Management: With more than 40 years’ experience, PM&P has built an enormous network in all important markets and industries with potential investors.
Target Analysis: Our investor outreach is based on a strategy-focused target analysis. PM&P’s comprehensive research efforts help to identify the right target group and the right potential investors.
Business Investment Scenarios: PM&P has vast experience in developing investment scenarios for your region. We create an ideal investment scenario for each and every sector, in order for us to identify the most promising direct marketing outreach.
Multi-Channel Marketing: We use several channels (Email, letters, social media, business matchmaking events, trade shows, etc.) to contact important investment decision makers.
Project Management:PM&P works very closely together with our clients. Our reporting and constant communication are crucial for our combined follow-up activities.